With over 15 years’ experience designing for International fashion houses including Giorgio Armani, Cerruti, Alberta Ferretti, Aquascutum and Nicole Farhi, Jo Sykes has combined her personal wardrobe needs with her technical expertise in designing refined, tailored classics with a sporty slant.
SYKES has a sleek, European aesthetic, bringing the spirit and movement of sportswear into beautifully cut pieces for everyday. Menswear is a key inspiration for SYKES, though always executed with a distinctive feminine sensuality.
Not Studio provided, Site Design, Creative Direction, Web Build, E-commerce.
GOOD NEWS London based sneaker brand founded by Ben Tattersall and Nia Jones. Inspired by retro American culture and baseball, GOOD NEWS looks to combine 70's colour palettes with minimalistic clean lines and modern bold shapes, creating a fresh iconic unisex style.
The footwear brand prides itself on creating contemporary designs using ethical and fairtrade monitoring for its supply chain; as well as collaborating with charities and brands to ensure that each pair of shoes helps to raise awareness for causes the brand is passionate about.
Not Studio provided, Creative Direction, Web Design, Digital Marketing and E-commerce Management.
Not Studio created the Channel 4 'Stand Up To Cancer' sketch 'Where does your tenner go?' film starring Stephen Merchant on location in London, and Manchester. The sketch received over 4 million viewers and was one of the main sketches of the evening.
Scripted, produced and filmed by Not Studio the sketch features funny man Stephen Merchant, and highlights where your money actually goes in the fight against cancer.
Not Studio provided Script Writing, Direction, Production, Creative Direction, Filming and Editing.
Holland Esquire pairs the traditional outfitting of an English country gent with the wry style of the modern man-about-town.
Founded by the internationally renowned tailor Nick Holland in 2001, Holland Esquire pairs the traditional outfitting of an English country gent with the wry style of the modern man-about-town.
Hard-won artisanal craft is given a new lease of life through Nick’s contemporary approach to design: rugged Scottish tweeds and grey felted wool are cut sharply, fused to unexpected details. A contrasting scarlet thread here. A flash of paisley patterning there.
Not Studio provided, Site Design, Creative Direction, Web Build, E-commerce, Store Management, Digital Marketing, Fashion Photography, Fashion Film.
Not Studio helped create Grazia’s new shopping channel, Graziashop.com. The e-commerce site would be the first international marketplace for any major publishing house, and feature exciting exclusive content, videos, interviews and colabs. The site was launched with Chiara Ferragni aka The Blond Salad.
We created the direction of the fashion buying for the final site and brought over 250 designers and brands to the new platform. We consulted on the site design and advised on the site build.
Not Studio provided, Buying Strategy, and were consulted on Creative Direction, Web Design, UX.
Arcminute is streetwear for the city and the deep cosmos.
The vision of Ghanaian-born, London-based Alexandra Cipriani, Arcminute channels a diverse set of influences, reflecting the creative energy of a community of musicians and designers.
Not Studio provided, Site Design, Branding, Creative Direction, Web Build, E-commerce.
Art Partner founded in 1992 by Giovanni Testino who represented photographer (and Giovanni’s brother) Mario Testino and has since grown a roster of creatives including Mert Alas and Marcus Piggott, Charlotte Tilbury, Marie Chaix , Mario Sorrenti , Alasdair McLellan , Dan Tobin Smith and Glen Luchford .
The agency is now widely recognised as one of the foremost sources for creative talent for fashion, luxury and beauty and has partnered on advertising projects with clients such as Gucci, Stella McCartney , Chloe, Burberry, Givenchy, Versace, Michael Kors , Puig and Lancôme.
Art Partner produces projects including global campaigns, editorials, digital and social content and artist partnerships.
Not Studio provided, Creative Direction, Web Design, Web Build.
Vogue launched a new promotional microsite. Not Studio was asked to design and build the new site for the Vogue x H&M launch.
Not Studio provided, Site Design, Creative Direction, Web Build, E-commerce.
Not Studio created the Debenhams AW17 coats campaign film on location in Spain.
Not Studio provided Fashion Film, Branded Content, Creative Direction and Editting.
Paul Smith, one of the UK's most famous designers, is renowned for his creative aesthetic, which combines tradition and modernity.
Back in the 70's, Paul came up with the ‘classic with a twist’ which remains the guiding principle of the company.
Happily positioned between high fashion and formalwear, Paul Smith has always been proud to stand apart.
Not Studio provided, Franchising Services, Digital Marketing and E-commerce Consultancy.
Khosla Jani is the brainchild of India’s foremost Couturiers, Abu Jani and Sandeep Khosla. Absolutely current and eternally elegant, Khosla Jani is distinctive, driven by detail, formal, evening, red carpet and wedding wear.
The Abu Jani Sandeep Khosla label holds an unparalleled position in the world of Indian Fashion. Each ensemble is a unique meld. The richness of India's heritage, suffused with cutting edge design makes every garment a modern masterpiece.
Not Studio provided, Site Design, Creative Direction, Web Build, E-commerce.
Japanese cult brand Evisu has garnered a global reputation for hand-painted denim. To reignite the brand, Fabio Ongarato Design art directed a seasonal campaign featuring renowned photographer Terry Richardson with his muse Eniko Mihalik. The campaign was the start of the brand's resurgence through collaboration and the repositioning of the brand.
Not Studio provided, Creative Direction, Web Design, Digital Marketing and E-commerce Management.
Not Studio created the Debenhams SS17 swim campaign film on location in Curacao, a dutch island in the Caribbean.
Not Studio provided Fashion Film, Branded Content, Creative Direction and Editting.
Based in London, Boardies launched in 2015 as a surf culture inspired men's beach and swim shorts. Not so much a surf short but a 'short you can swim or party in', offering something you can wear on the beach, by the pool and then go on to party.
Boardies introduced their women's collection in 2017.
Not Studio provided, Creative Direction, Digital Marketing and E-commerce Management.
Not Studio created the Helena Christensen for Debenhams SS18 Pop Colour campaign film on location in London.
Not Studio provided Fashion Film, Branded Content, Creative Direction, Videography and Editing.
Not Studio created Topshop's digital advertising, built with HTML rich ads which included films, stills and Gifs.
Not Studio provided, Digital Advertising, HTML Ads, Creative Direction, Film Editing.
Slydes, the new alternative to the flip flop, and are designed to be lightweight, comfortable and easy to wear. Exotic prints, statement graphics, luxe materials, subtle patterns and louche ambitions foster an individual look that few other styles can match.
Not Studio provided, Creative Direction, Fashion Photography, Web Design, Digital Marketing and E-commerce Management.
Not Studio created Sales Growth for Slydes. In our first year increases included 99% increase in UK traffic, 1,064% increase in international traffic and 300% increase in turnover. Not Studio also created content, Social Media followers grew by 47% in our first 3 months.
Not Studio created the M&S Lingerie campaign film for their '90 Years of M&S Lingerie' made with content from the M&S film archive.
Not Studio provided Fashion Film, Branded Content, Creative Direction and Editting.
Not Studio recently created the Debenhams SS17 campaign film with model Helena Christensen and photographer Max Abadian.
Not Studio provided Fashion Film, Branded Content, Creative Direction and Editting.
Friend or Faux was established in 2011 by three friends from across the design and fashion industry.
The original aim was to produce a graphic led brand which would be visually inspired by its founders whilst encompassing global influences and reflecting original thought.
Not Studio provided, Site Design, Creative Direction, Web Build, Fashion Photography, Branded Film Content, Digital Marketing and E-commerce Management.
Not Studio created the Debenhams AW17 Jasper Conran campaign film on location in Spain.
Not Studio provided Fashion Film, Branded Content, Creative Direction and Editting.
Not Studio created the Channel 4 'Stand Up To Cancer' sketch 'Check your balls' film on location in London, New York, and Mount Everest. The sketch received over 4 million viewers and was one of the main sketch of the evening.
Not Studio provided Script Writing, Direction, Production, Creative Direction Filming and Editing.
Since their launch in 2016, King & Tuckfield have been acutely aware of the fact that slow fashion, sustainable materials and a tailoring approach to every King & Tuckfield product is, financially speaking, worth a little.
They consciously diverted from the successful recipe of “safe” shapes and the use of widely available material and instead focused on becoming commercially sustainable, by making the timeless story of family bond, part of yours and of the clothes you wear. A story that begins with the founder Stacy Wood's Grandmother; Joan Marion King, and Father; Graham Aubrey Tuckfield.
Not Studio provided, Site Design, Creative Direction, Web Build, E-commerce.
The world is full of sensible brands doing sensible things that nobody ever notices. Isobel advertising agency inject brands with an infectious energy. They help them find their purpose and voice.
Isobel first completes an honest look at your brand and your business needs. Brand-first thinking: it means you get consistency across media, genuine integration and the creative work you need.
Not Studio provided, Creative Direction, Web Design, Site Build and Wordpress CMS.
100 Million turnover over 30 years
2,200 Staff trained
Pioneering ecommerce
Coggles history, name
