Fashion Film Is a Feeling
We don’t do explainers. We don’t churn out content just to fill space. We craft films that move, visually, emotionally, powerfully. Some are gritty. Some are surreal. Some are stitched together in 24 hours backstage at Fashion Week while the models are still getting dressed. Others are pure theatre, crafted, scored, obsessively styled. All of them feel intentional.
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Campaigns. Fashion Weeks. Everything In Between.
We’ve filmed backstage at Marni. Built dreamscapes for Annabel’s. Shot Tiffany & Co. at the Saatchi Gallery and Moschino on the runway. Captured Axel Arigato throwing heat in Le Marais, Paris. De Beers. Loewe. Simone Rocha. Mulberry. Louboutin. Marine Serre. We move between improvised moments, full-blown campaigns, nights that spiral into something cinematic.
Always fast.
Always considered.
Always on point.
What We Make (Roughly Speaking)
Campaign Films
These are the hero pieces. Sometimes loud and stylised, sometimes quiet and slow-burning. They hold the brand’s mood. Set the tone for a season. We build them like short films, with structure, rhythm, and enough space to let the visuals lead.
Behind the Scenes
This is where the good stuff happens.
The buildup. The chaos. The quiet focus before the curtain lifts. We don’t just follow—we observe.
Pacing models, last-minute pinning, someone lighting a cigarette two minutes before call time.
It’s messy, but we make it beautiful. Shot close, edited sharp. Always fast, but never careless.
These films give audiences a glimpse of the process without pulling back the magic.
Product Stories & Social Films
These are the short films that do the heavy lifting. Product-led, but never flat. Built for speed, but crafted with care. We shoot them to be smart, stylish and scroll-stopping, tight edits, strong visuals, and just enough attitude. Whether it’s a detail shot, a loop, or a micro-story with punch, these films work hard wherever they show up. Made for campaigns, launches, look-books, or anything that needs to land fast, and look good doing it.
Experiencial Films
Real moments, captured with style. These are films made for one-off events, installations, openings, and everything in between. The energy, the atmosphere, the small details people miss. We shape it into something cinematic. Less “this happened,” more “you wish you were there.” Whether it’s a dinner, a party, a private view or a full-blown festival, we film it like a world of its own.
Brand Portraits
Not everyone needs a set. Sometimes, all it takes is one person with something to say. These films focus on founders, artists, makers, anyone who brings real presence to a brand. We shoot them simply. Close. Thoughtfully paced. The tone does the talking. It might be an interview. It might be a silent moment in a space that means something. The result feels honest, but elevated. A portrait, not just of a person, but of a point of view.
Runway & Street
We move through it like it’s all part of the same show. Front row or side alley. Flashbulbs or shadows. The runway brings the theatre. The street brings the truth.
We shoot both with the same eye, fast, instinctive, always looking for what everyone else misses. No filler. No recap. Just rhythm, energy, and a sharp edit that holds up long after the season ends.
Selected Work
Annabel’s / Mayfair
A series of films made for a club that doesn’t do ordinary. Each night transformed into its own distinct atmosphere rich, strange, and deliberately unreal. We followed a summer solstice through smoke, fire, and slow ritual, shot like a dream you half-remember.
Marie Antoinette unravelled as gothic horror: powdered faces, flickering candlelight, beauty turning rotten. Then came the circus, lurching, surreal, a jester dragging us somewhere we shouldn’t be. And Klimt’s golden world—bodies in motion, drenched in texture, ending on a kiss that felt more like a spell.
Annabel’s - Ghosts of Versailles
Annabel’s - Summer Solstice
Annabel’s - Gustav Klimt
Annebel’s - Circus of horrors
De Beers / Global
Campaign films built on quiet confidence. We focused on movement, reflection, and restraint, letting the materials speak without interference. We’ve created over ten campaigns so far, each exploring a different facet of the brand’s world.
One traced the natural geometry of rare stones, sharp cuts, soft light, the quiet tension of form. Another played with horizon lines and shifting light, drawing a connection between landscapes and craftsmanship. All stripped-back, precise, and slow by design. Less sparkle. More presence.
De Beers - Portaits of Nature
De Beers - Horizon
Off‑White / Paris Fashion Week
Shot inside the eye of the storm, backstage, pre-show, everything moving at once. No voiceover. No narrative. Just the rhythm of models pacing, hands adjusting, lights shifting. We moved through the noise without adding to it, catching moments that would’ve passed unnoticed. A glance, a breath, a beat before the music drops. Controlled chaos, held in place. Raw. Minimal. No need to explain it. You can feel it.
Off-white - bts paris fashion week
Off-White - Bts Paris fashion week
Camila Martin Barla / Lingerie Launch
The campaign was built on closeness, soft light, skin, stillness. Shot to feel like memory, edited to leave space around every gesture. Nothing forced. Nothing overplayed.The lookbook kept that energy quiet and focused. Clean frames. Subtle movement. Pieces shown not just as product, but as part of the body they touch.
It was all built around Camila’s mantra:
Your soul is on a journey. Your body is a home. Your clothing is a sanctuary.
Together, they defined the brand’s first impression: confident, considered, and quietly intimate.
Camila Martin Barla - Campaign
Camila Martin Barla - Lookbook
Tiffany & Co / Saatchi Gallery + Harrods
We captured the build-up and opening of Vision & Virtuosity at Saatchi Gallery, archival pieces, jewel-lit rooms, and an A-list guest list that blurred into the exhibition, then spilled into an afterparty soundtracked by Mark Ronson. Quiet shots. Careful edits. The space, the guests, the stones did the talking.
Then came Harrods. Thousands of lights turned Tiffany Blue, flooding the façade in one of the brand’s boldest gestures. We caught the moment it switched, the crowd watching, the spectacle landing.
Tiffany & Co - BLACKPINK Rosé
Tiffany & Co - Saatchi Gallery Teaser
Tiffany & Co - Vision & Virtuosity Event
Tiffany & Co - Harrods Fascia Takeover
M&S 90 Years of Lingerie Campaign Film
Simone Rocha Beauty Interview
What is a typical
Fashion film production timeline?
Phase 1
The client’s needs
The client contacts the agency expressing their interest in arranging a film shoot. They share their initial ideas and objectives for the project.
Phase 2
The initial chat
The client and agency have an informal chat. The client provides a brief overview of their ideas and objectives. The agency gains a deeper understanding of the client's needs, including desired aesthetic, the film shoot's purpose, and budget.
Phase 3
Planning & pre-production
Following the consultation, the agency develops a comprehensive film project proposal outlining the scope of work, resources, and deliverables. Upon approval, a contract is signed, the creative team starts working on the fashion film shoot's concept, including mood boards and sketches. Location scouting and talent casting take place, and a pre-production meeting is conducted to finalise the film shoot details.
Phase 4
Fashion film shoot production
The actual day of the film shoot arrives, and the team executes the pre-planned concept, capturing the images per the schedule and artistic direction set in the pre-production phase.
Phase 5
Post production & delivery
Post-production involves early film edit selection, editing, and grading. Once the agency has prepared the final fashion films, they are presented to the client for review and approval. After any necessary adjustments, the agency delivers the final high-resolution films and social edit deliverables.
Fashion Film Production AGENCY faq’s
Here's a list of typical questions and answers for someone interested in hiring a fashion agency for luxury fashion films as creative content:
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We produce various types of luxury fashion films, including editorial shorts, music-driven brand films, documentaries, behind-the-scenes films, interview fashion films, creative content films, and moving image look-books.
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We work closely with you to understand your brand’s image and values, creating a film that encapsulates these aspects while also offering creative and innovative visual storytelling.
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Yes, we handle all stages of the production process, including concept development, planning, filming, and post-production editing and grading.
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The timeline varies depending on the project's complexity, but generally includes phases of initial consultation, planning and pre-production, the actual film shoot, and post-production. Typically this should be between 2 to 6 weeks depending on the production.
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We select music that aligns with your brand’s identity, either by licensing from artists, record publishing companies, or using commercial music libraries, depending on your intent and budget.
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Yes, we can showcase a portfolio of our previous fashion films to give you an idea of our style and quality.
Apart from the films shown above we can send you a set of reference films that will align with your project, just let us know what you need by contacting us below and we will send you a proposal.
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We aim for natural, candid conversations, often with a spontaneous approach to capture the interviewees in their most engaging manner.
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Location selection is based on the film’s theme, mood, and brand requirements, ensuring that each location enhances the overall visual narrative. We normally create a moodboard which include options for locations, which are then signed off by the client.
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After the post-production phase, we present the initial edit for your review and make any necessary adjustments based on your feedback before delivering the final high-resolution film. We also provide all the social edits and snippets required for the project.
What kind of Fashion film do you need?
Located in London, Not Studio is a multifaceted creative agency, adept at providing bespoke solutions for the fashion industry.
Catering to clients from innovative start-ups to global luxury brands, we seamlessly blend functionality with aesthetics, ensuring your digital presence resonates with your audience. Discover more about our services here.
Think of Not Studio as your content partner.