FASHION E-COMMERCE, BUILT AROUND YOUR BRAND
We are a fashion e-commerce agency. We build online stores that look right and sell, for new brands launching on Shopify and for international brands across luxury fashion, beauty and lifestyle.
We pair decades of retail experience with contemporary design and a commercial eye. From the platform to the campaign content that fills them, every build is made to carry your brand's story and sell. Fashion is its own discipline, and it is the only thing we do. In fashion, presentation is everything, so we design stores that show your products, collections and shoots at their best, with a user experience that feels effortless. Considered layouts. Fast, responsive functionality. Design that stays on brand. That balance of look and usability is why fashion brands choose us.
DESIGN, BUILT FOR THE WAY FASHION SELLS
Design and functionality are not separate things. We build contemporary stores that hold a fashion audience. Minimal where it should be. Considered everywhere.
Fashion lives on its visuals, and strong imagery sells the style, quality and direction of every product. We produce the creative content to fill the site too, so it never launches empty or off-brand.
The detail is where fashion e-commerce is won or lost. Sizing, colour variants and returns all shape the experience and quietly protect your margins as you scale. We design around them from the start, with clear product information and return journeys that get these right early so they pay off for years.
BUILT ON SHOPIFY, MADE FOR FASHION
Shopify is simple and powerful, and it takes a store from concept to live in weeks. Secure, intuitive and endlessly extensible, it is one of the fastest ways to launch without the cost of a fully custom platform. As certified Shopify Experts, we know it inside out. We pair its backend with precise front-end design to build stores that stay true to brand. If Shopify is your platform, see our Shopify expert services.
Whatever your platform, every site is built bespoke and designed around your core brand values. We build with proven technology, smart integrations and considered design, and every store is fast and responsive across mobile, tablet and desktop. We don't say mobile first. We say both, and we mean it.
A good fashion site inspires action. Whatever your goal, direct sales, enquiries, showcase or brand awareness, we build to amplify your brand and move your visitors to act. Interactive elements, film and video, long-form creative content and playful UX all work together to hold attention and convert. Fashion e-commerce keeps growing, and so do we. We stay ahead of the technology and the trends, because we love this space and the chance to surprise the brands and customers we work with. Our job is to help you do more than navigate it. We want you to lead it.
Examples of our Fashion & lifestyle e-commerce Websites
Connolly
British heritage, redefined for a digital context. We refreshed Connolly’s online presence with a timeless, content-led experience that mirrors the brand’s quiet confidence.
Fernando Jorge
Delicate, deliberate, and deeply considered. This fine jewellery site echoes the sculptural beauty of Fernando Jorge’s work, with minimal, tactile UX to match.
Haze Underthings
Built for softness with an edge. We helped launch Haze Underthings with a fashion website that’s quietly confident, balancing calm, editorial styling with a slightly subversive point of view.
King & Tuckfield
A digital identity as considered as the clothing itself. We reimagined King & Tuckfield’s site with a modernist visual language and a retail experience that feels refined, rhythmic, and unmistakably theirs.
Makette
The Makette website feels beautifully measured and architectural. It’s a clean, sculptural e-commerce experience that pairs minimalist structure with purposeful storytelling and refined product visuals to mirror the modular, Bauhaus-inspired design ethos of the brand itself.
The London Sock Exchange
Unexpected, expressive, and distinctly un-socklike. This replatform pairs bold personality with crisp usability, bringing energy to every pattern and pair.
Sneak In Peace
Sneaker culture, reframed with intent. We designed a flexible, high-contrast storefront that gives SIP’s drops the drama they deserve, without sacrificing speed or clarity.
Camila Martin Barla
A new voice in Swiss fashion, launched with clarity and depth. Editorial layouts and modular design tools give this debut brand room to evolve, while staying sharply defined.
Selected clients
Tiffany & Co
Byredo
Annabel's
VOGUE
De Beers
Connolly
TOPSHOP
Grazia
Channel 4
Nordstrom
Paul Smith
Rixo
Art Partner
Axel Arigato
M&S
Harrods
OFF-WHITE
MARNI
SIMONE ROCHA
JD SPORTS
Next
Moschino
Debenhams
EVISU
FERNANDO JORGE
Nordstrom
Tiffany & Co Byredo Annabel's VOGUE De Beers Connolly TOPSHOP Grazia Channel 4 Nordstrom Paul Smith Rixo Art Partner Axel Arigato M&S Harrods OFF-WHITE MARNI SIMONE ROCHA JD SPORTS Next Moschino Debenhams EVISU FERNANDO JORGE Nordstrom
HOW WE BUILD YOUR e-commerce SITE
Discovery
We learn your brand inside out. Who you are, how you sell, and what your store needs to do. No written brief? No problem. We ask the right questions and shape the objectives with you.
Proposal
We agree a clear creative brief, then send a detailed proposal with timelines, scope and costs laid out plainly.
Design
We share wireframes and designs for feedback, with two rounds of revisions built in to lock the vision before anything goes into development.
Build
Our developers turn the design into a pixel-perfect store. Every site goes through full quality control, cross-device testing and browser checks before you see it for review.
Launch
We train your team on the CMS so you can manage the site with confidence. You make the final tweaks, sign off, and we go live.
Support
We stick around. Every launch includes 30 days of complimentary maintenance, so any bug or tweak is covered while you settle in.
E-Commerce development agency faq’s
If you're thinking about engaging a fashion agency for e-commerce website development, there are likely many questions you'll want to ask. To help you navigate this process, here's a list of typical questions and their answers:
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Fashion is the only thing we do. We pair decades of retail experience with e-commerce design and a deep understanding of the luxury sector, so every site we build is made for the way fashion brands actually sell.
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Most builds go live in 8 to 12 weeks, depending on complexity and customisation. Building on Shopify keeps the process fast without cutting corners on quality, design or brand alignment.
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Yes. Every site we build works flawlessly across mobile, tablet, laptop and desktop, with layouts, images and content that adjust smoothly to any screen. Responsive design also helps your search rankings, so it is built in from the start, not bolted on.
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We start with your brand. Who you are, how you want to be seen, and what needs to come through at every click. From there we design a site that carries your identity through every page, layout and interaction.
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Every site comes with 30 days of complimentary maintenance to handle updates, tweaks and optimisations after launch. We build our sites to be easy for your team to manage, and we stay available beyond that whenever you need us.
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Yes. Sites come to life with creative content like film, video and animation. We build the interactive features and can help you decide what to include, then create the assets to fill them.
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We build predominantly on Shopify, an industry standard with strong security built in. It safeguards customer data and secures every transaction through trusted payment gateways, so your store stays protected and your customers stay confident.
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Pricing depends on scope: the level of customisation, the features you need, and the timeline. After we understand your goals, we send a detailed proposal with all costs laid out clearly.
LET'S BUILD A STORE THAT SELLS
You bring the brand. We bring the design, the build and the content that makes it convert. Whether you are launching your first store or re-platforming an established one, let's talk about what your fashion e-commerce site could be.
THE WORK AROUND THE WORK
E-commerce is one kind of fashion website. For the wider design discipline, editorial, portfolio and brand platforms, start here.
If the store is going on Shopify, this is the deep end: certified experts, fashion only, eight years in the platform.
The grid needs feeding every season. We make the content that keeps the store looking like the brand, drop after drop.
The best stores are directed, not decorated. One idea holding the imagery, the layout and the tone together, from homepage to checkout.