MONITOR—a studio journal by Not
Monitor is our journal. A space for the things that shape how we think, what we notice, and where we’re heading next.
It’s part moodboard, part observation, part open-ended thought. Early sparks live here, before they become decks, designs or direction.
As a team, we’re highly visual, but we care just as much about the thinking underneath it all. Monitor is where those two instincts come together.
A place for references, realisations and rethinks. Some fleeting. Some foundational. All part of the process.
Ai architecture Brand Identity Film Fashion Film Interior Design Noted Played Photography Web Design
PLAYED: MOTHER EARTH
Music for the month after August. Summer is technically still hanging around, everyone is back at work, and Mother Earth is in no particular rush to join them. Ambient, dub and off-centre jazz, calm without being polite.
WHAT DOES YOUR SOUL LOOK LIKE? — NAVIGATING TASTE, CREATIVITY and AI
DJ Shadow built his debut album entirely from other people's records, and it sounded like nobody else. Chris Land on why generative AI, which averages towards the expected, could never have made it, and why taste is a skill.
Nobody Funds A Placeholder Logo
Hiccup raised pre-seed before shipping a single garment. The track record helped. So did turning up with no placeholders anywhere.
NOTED 02: FamilyMart, Tokyo
FamilyMart hired NIGO, Wonderwall and a runway designer, then built a flagship. The corner shop just out-crafted the brands that copy it.
The Best Fashion Creative Agencies in 2026
A field guide to fashion's creative agencies: who builds worlds, and who just looks good on pitch decks. Updated July 2026.
A Very Efficient Inequality Machine
Our non-exec director said AI might be bad for women. I went looking for the numbers to prove her wrong. This is what I found instead.
PLAYED: Palm Trees
34 degrees in London and one playlist on repeat. Sun-bleached rhythms, dusty jazz and off-centre electronics from the studio stereo.
NOTED 01: H.Lorenzo, Los Angeles
Forty years ago Lorenzo Hadar flew rare European pieces into LA in suitcases. The suitcases became an institution, and it has just been rebuilt.
Objects of Desire: Fernando Jorge
You don't impulse-buy a £40,000 ring on your lunch break. Building Fernando Jorge a website that behaves like a gallery and sells like a shop.
Fashion, AI and Why Creativity Will Always Win
Everyone's panicking about AI. Again. It felt familiar the last three times too: film to digital, print to online, craft to code.
We’ll Hold the Camera and the Chaos
Fashion film is where tight brands suddenly feel fragile. How to move into motion without losing yourself on the way.
A Softer Kind of Power: The New Face of De Rosee Sa
Some studios demand attention. De Rosee Sa earns it quietly, and their brand needed to catch up with their buildings.
From idea to Edition 01—inside the making of Camila Martin Barla
It started with a name too good to shorten. Building a lingerie brand about soft power, from first sketch to Edition 01.
Designing a new brand identity for the fastest-growing sport you’ve never played probably
Part tennis, part social club, all heat. Naming and building a padel brand from nothing, with one brief: cut through.
How to create irresistible brand identities for the future of interior design and architecture
Architecture moves slowly. Attention doesn't. How interiors and architecture practices build brands that get chosen, not just admired.