Fashion film feels overwhelming, for good reason. It’s a high-stakes mix of creativity and logistics. A fast-moving puzzle with brand equity on the line. For teams used to building still campaigns or polishing glossy lookbooks, stepping into motion is like switching languages mid-sentence. What once felt tight, art direction, styling, clarity, suddenly feels… fragile. And the pressure to get it right only sharpens the fear. This is the moment where so many brands get stuck. Film brings in pace, sound, rhythm, energy, tone. And with that comes the question: can we still feel like ourselves once everything starts moving?

Let’s break it down.

Some studios demand attention. De Rosee Sa earns it, quietly.

Their work has always spoken in a low, confident register, intelligent but unfussy, emotive but controlled. The kind of studio you discover by recommendation, not by accident. Based in London and Lisbon, they’re full-spectrum architects and interior designers with a knack for spaces that feel composed, generous and lived-in from the moment you step inside.

But when they came to us, they had a brand that undersold their depth. Too subtle. Too neutral. For a practice rooted in clarity and connection, they needed a sharper mirror.

This one started with a name. Camila Martin was the original brief. But then we heard her full name—Camila Martin Barla—and yeah, Barla just hit different. Argentinian, lyrical, too good to drop. So that became the brand: Camila Martin Barla. Elegant, distinctive, rooted.

Camila is Argentinian. Yves, her partner in all this, is Swiss. Together they’re the kind of creative duo you don’t get often, considered, romantic, clever as hell. They came to us with a vision for something intimate but sharp, something that could move between categories. A lingerie brand that felt less about seduction and more about power. Soft power, but still.

Designing a new brand identity for the fastest-growing sport you’ve never played, probably.

Padel. You’ve probably seen it on your feed without knowing what it is, part tennis, part social club, all heat.

It’s fast, it’s loud, and right now it’s having a moment.

We were brought in to build a new Padel brand from scratch, name, identity, tone, the full thing. Just a clear brief: make it fresh, and make it cut through.

The importance of branding in the fashion industry cannot be overstated. In an increasingly attention-oriented economy, metrics such as awareness, recall, interest and differentiation have become the qualities by which we measure the strength of brands, however in an industry such as interiors and architecture—which has traditionally trailed behind other more fast moving consumer sectors—how do you build a brand that drives meaningful engagement, finds the right clientele and creates meaning for a broader demographic of your audience? Explore the processes, challenges and strategies involved in creating future-proofed interior architecture brands fit for today’s accelerated, brand-first landscape.