Designing a new brand identity for the fastest-growing sport you’ve never played probably
Padel. You’ve probably seen it on your feed without knowing what it is, part tennis, part social club, all heat. It’s fast, it’s loud, and right now it’s having a moment.
We were brought in to build a new Padel brand from scratch, name, identity, tone, the full thing. Just a clear brief: make it fresh, and make it cut through.
We didn’t come in with Padel knowledge. We came in with curiosity. That’s always where it starts. We treat every new sector like a subculture, deep dive, not surface scroll. How does it look? How does it feel? Who’s in the room, and what are they trying to signal?
The overlaps with fashion were immediate. This wasn’t about sport, it was about style, presence, status. We studied the courts, logos, language, gestures. What’s out there already? What’s tired? What’s missing? From there, it’s instinct and iteration. A name that could easily sit on a polo top, or a racket. A palette that speaks more Copenhagen than country club. A visual system that works as hard in-store, as it does on the street.
We can’t share more, yet. But when it drops, you’ll know.
