This one started with a name. Camila Martin was the original brief. But then we heard her full name—Camila Martin Barla—and yeah, Barla just hit different. Argentinian, lyrical, too good to drop. So that became the brand: Camila Martin Barla. Elegant, distinctive, rooted.

Camila is Argentinian. Yves, her partner in all this, is Swiss. Together they’re the kind of creative duo you don’t get often, considered, romantic, clever as hell. They came to us with a vision for something intimate but sharp, something that could move between categories. A lingerie brand that felt less about seduction and more about power. Soft power, but still.

Designing a new brand identity for the fastest-growing sport you’ve never played, probably.

Padel. You’ve probably seen it on your feed without knowing what it is, part tennis, part social club, all heat.

It’s fast, it’s loud, and right now it’s having a moment.

We were brought in to build a new Padel brand from scratch, name, identity, tone, the full thing. Just a clear brief: make it fresh, and make it cut through.

The importance of branding in the fashion industry cannot be overstated. In an increasingly attention-oriented economy, metrics such as awareness, recall, interest and differentiation have become the qualities by which we measure the strength of brands, however in an industry such as interiors and architecture—which has traditionally trailed behind other more fast moving consumer sectors—how do you build a brand that drives meaningful engagement, finds the right clientele and creates meaning for a broader demographic of your audience? Explore the processes, challenges and strategies involved in creating future-proofed interior architecture brands fit for today’s accelerated, brand-first landscape.