A Softer Kind of Power: The New Face of De Rosee Sa
Some studios demand attention. De Rosee Sa earns it, quietly.
Their work has always spoken in a low, confident register, intelligent but unfussy, emotive but controlled. The kind of studio you discover by recommendation, not by accident. Based in London and Lisbon, they’re full-spectrum architects and interior designers with a knack for spaces that feel composed, generous and lived-in from the moment you step inside.
But when they came to us, they had a brand that undersold their depth. Too subtle. Too neutral. For a practice rooted in clarity and connection, they needed a sharper mirror.
So that’s where we began, with strategy. We dug into the values driving the studio: timelessness, authenticity, empathy. Not just words, but principles that show up in the way they run projects and build relationships. What emerged was a guiding line we used across every decision: beauty through affinity. A phrase that felt like them, elegant, open, human.
From there, we rebuilt the brand identity.
Arizona Flare gave us the typographic voice, refined and classical, with a contemporary edge. We paired it with a richly tactile palette: linen, carmine, prussian blue. Colours that feel like natural materials and sun-warmed surfaces. The tone of voice? Measured and sincere. Calm but assured. No hyperbole, no clutter, just the right words, simply chosen.
We gave the brand its own rhythm. An art direction style shaped by light, texture and point of view. Editorial without ego. Details in focus. A reminder that good design is felt before it’s understood.
The final piece of the puzzle was digital. Their new site, deroseesa.com brings it all together. Built on Shopify, it works like a project portfolio but holds a delicate e-commerce thread through their in-house objects and pieces. The navigation is quiet, the layouts are clean, and the transitions are slow enough to feel intentional. Every project page is a story in form, not just a grid of images. We designed it to move like their architecture: spacious, thoughtful, subtly dramatic.
The result is a brand that doesn’t just present their work, it feels like their work.
This wasn’t about reinvention. Just surfacing what was always there.
Call it a reintroduction.
