Content Creation for Fashion and lifestyle
Fashion content and content marketing have been around for at least 100 years. In the last 15 years this has been the mainstay of social media, e-commerce platforms and any fashion brand that has an audience. Content marketing tailored for the fashion and lifestyle industries isn't just about the clothes we wear and the brands we choose, but also the stories that are told to create that brand.
In the digital age, content creation for fashion has become a pivotal tool to engage, inform, and quite often inspire audiences. This can be through blogs, photography, videos, or other multimedia formats, fashion content creators produce relevant and compelling content that resonates with their brands target audience.
Content marketing is the secret sauce to making your fashion and lifestyle brand stand out in a crowded market. It's about showcasing your products but more importantly about telling the story, setting a trend, a need, and creating a community around your brand.
A GUIDE TO CONTENT CREATION FOR FASHION
Define Your Content Marketing Goal
Before you start on creating your fashion content, ask yourself: Why are you creating this content? Is it to increase brand awareness, drive sales, or take on competitors? Or perhaps it's to reposition the brand, inspire a lifestyle, or just engage with your audience in their own language.
Try to understand your purpose from the beginning. In fashion, this could mean you're aiming for more followers on Instagram, increased sales during fashion week, marketing misunderstood sections of your offer, or even showcase collaborations with influencers, other brands and designers.
For instance, if you're a fashion brand aiming to promote a new collection of sustainable clothing, your goal might be to educate your audience about sustainable fashion, the manufacturing process, drive sales for the new line, and establish your brand as an eco-friendly leader in the industry.
Research and Understand Your Audience
Fashion and lifestyle content marketing thrives on its audience. It's crucial to know who they are, what they want, and how they act and engage with fashion brands and lifestyle trends.
You need to find out what part of the marketplace your customers belong to. Are you targeting young adults looking for affordable fashion or professionals seeking luxury items? It could be both or neither. Maybe it's the eco-conscious shopper, trend driven early adopter or those inspired by celebrity. Dive deeper. Do they prioritise luxury, quality, price, durability, brand reputation, hype or the latest thing?
SET UP YOUR FASHION BLOG OR SOCIAL CHANNELS
If you haven't already, it's time to get going with your digital presence. You might be a fashion brand, a fashion start-up, a lifestyle influencer, a fashion magazine, or a new independent store, having a dedicated space for your fashion content is crucial.
While platforms like Medium or YouTube offer ready audiences, having your own blog or fashion website gives you control and flexibility. Especially in the fashion and lifestyle sectors, where presentation is key, having your own branded website allows for customisation that aligns with your brand story and positioning. Also, integrating it with e-commerce platforms can seamlessly blend content with shopping, enhancing the user experience and giving your brand authenticity.
FASHION CONTENT CREATION STRATEGY
REFRESH YOUR EXISTING CONTENT MARKETING
If you've already been sharing content related to fashion, it's a good opportunity to revisit it and align it with your new strategy. We suggest establishing 'Content Pillars' as the backbone of your content strategy. For a fashion and lifestyle brands, these could be:
Trends: Highlighting what's on the rise in your part of the fashion and lifestyle sector.
Style Stories: Narratives of fashion influencers, icons, or people behind the scenes.
Industry Updates: News about fashion, launches, and collaborations.
Travel & Lifestyle: Align your audience to a certain lifestyle, utilising highly curated quality stock imagery.
Engagement: Posts that spark conversations, like discussing controversial trends or streetstyle.
Evergreen: Timeless fashion advice, style guides, interviews or insights. These are just some example but depending on your direction and audience, these pillars can be steered into different directions, such as lo-fi, controversial and edgy to carefully curated, high production value shoots, and lifestyle films.
Reassess your existing content. Create a set of pillars that work for your niche of the fashion world, you can ask a marketing agency to maybe help you to define what they should be. Does your new content align with these pillars? If not, consider updating or repurposing it to better fit your new refined strategy.
engage or build your Email Community
Email is one of our favourite channels, and often gets overlooked. It remains a powerful tool, especially for fashion and lifestyle brands. Email databases are unique to every business, no two are ever the same. They offer a direct line to your audience, allowing for personalised recommendations, special brand content, news, product launch exclusives, and collab alerts.
Choose the right email service provider (ESP), while there are numerous ESPs available, select one that aligns with your brand's needs. Platforms like MailChimp, and Klaviyo are popular choices. Remember, the goal is to engage, not overwhelm.
How many emails should you send, while there's no one-size-fits-all answer, consistency is really important. We would suggest that you start with just a couple of emails a month and then gauge the interaction and engagement.
It sounds simple but crafting emails that truly connect with your fashion-focused audience is key. Also not every email needs to directly drive sales. By focusing less on immediate selling and more on creating high quality content creation, you'll strengthen your brand's presence and trust in your opinion.
How to brainstorm new creative content ideas
With your foundation pillars set, it's time to brainstorm some creative content ideas that might engage your audience.
Think about the questions your audience might have. You can use Google to ask these questions about your own brand or even competition. Here you will see what they're they looking for, possibly use these queries as a starting block to topics and themes typically searched for by your audience.
Keyword Research Tailored for Fashion: Use tools like Google's Keyword Planner or Ahrefs to identify trending fashion and lifestyle terms. For instance, if "Normcore" or "Metallics" fashion is trending, consider creating content around this micro fashion trend.
In the ever moving world of fashion, staying updated, engaging with your audience, and consistently delivering value through your creative content are crucial. As you progress, always circle back to your goals and core pillars, ensuring your editorial content strategy aligns with your brand's vision.
Crafting YOUR Content Strategy
CONTENT ASSETS AND CHANNELS
Every content format, be it blogs, fashion film, campaign photography , behind-the-scenes, or interviews, serves a unique purpose. They all build towards that authentic and compelling company story. Content marketing and digital marketing are both about helping to narrate the story that resonates with your audience and then helps in spreading that story.
For your content marketing to truly resonate, it should evoke:
Emotion: What feelings and atmosphere do you want to stir in your audience?
Change: How does your content really transform your audience's perspective?
Alert: How do you keep your audience informed about your new content?
Share: How do you encourage your audience to share your content?
Blog or Journal: Blogging is the most accessible form of content marketing. It requires minimal resources and can be started instantly. People love to see the people behind the brand, and their everyday struggles.
Film Content: Fashion film offer a high ROI and have the power to engage audiences more effectively than text. The key is to keep film or video concise, plan meticulously, use non-verbal cues, and ensure the content is compelling even without sound. These films can be broken down into smaller snippets which can be shared on social and websites over time too.
Find your tone of voice
There is a lot of great content out there, and that can be a little intimidating. So to stand out in the crowded content space, it's essential to find your unique tone of voice and approach. This means creating content that's distinct from what everyone else is producing, this could mean a certain attitude or humorous elements that might run through the posts. Think about what interests you the most about your positioning or business and lean in to those interests and make your content pivot around those things that are core to why you started the brand. Prioritise opportunities that can offer exponential growth rather than incremental improvements.
BE SOCIAL WITH YOUR CONTENT
Social media is indispensable for content promotion, sorry thats an obvious one. It's as easy as ‘social media is great, because it sells stuff'. The key is to provide value consistently, so when you do promote your product or content, your audience is receptive. Find your unique voice, choosing the right platforms, creating platform-specific content, and using tools to streamline the process. It's better to be a king of a few channels, than to be a pauper across all the social media channels. Choose the best one for you and make that work then move on to the next, its a balancing act between time, effort and interaction.
Boost Your Content with Paid Ads
With the increasing 'pay to play' model of social platforms, investing in paid ads can amplify your content's reach. Even with a modest budget, you can experiment with ads, especially on platforms like Facebook and Instagram.
Understand your audience and decide whether you're aiming for brand awareness or conversions. Use the smaller targeting options provided by platforms to reach your ideal audience. Budget wise, start small, and as you see results, gradually increase your ad spend. Don't go for obvious large topics that will have a huge number of competitors, try something much more niche and work from there. Your budget will thank you and work harder for you.
Ensure your ad evokes emotion, aligns with your brand, has a clear call-to-action, and is placed where your target audience is most active.
SUCCESSFUL CONTENT MARKETING STRATEGY
A successful content marketing strategy in today's digital world requires careful planning, understanding what you want and what your audience wants, leveraging multiple content formats, and promoting effectively. With a clear roadmap, you're well on your way to crafting creative content that resonates and achieves your business objectives. Remember, planning is the key to content marketing success.
A FASHION CONTENT CREATION AGENCY
At our core, we are dedicated to crafting compelling fashion and lifestyle content that adds value to modern brands. We harness the simple power of greta fashion photography, we capture style and trends or just the elegant beauty of the upcoming fashion collection, presenting them in visually stunning narratives.
Our fashion films can be fun, or obscure, offering glimpses into the world of luxury fashion and streetwear. Our copywriting team ensures that every piece of content is not only visually captivating but also tells a story that engages and informs. As a creative agency what underpins all these elements is our creative direction, which ensures a cohesive and unique brand voice, setting us apart in content creation.
What is a typical
Content production timeline?
Phase 1
The client’s needs
The client contacts the agency expressing their interest in arranging a film shoot. Client briefing and understanding the brand's voice and objectives.
Phase 2
The initial chat
The client and agency have an informal chat. The client provides a brief overview of their ideas and objectives. The agency gains a deeper understanding of the client's needs, including desired aesthetic, the film shoot's purpose, and budget.
Phase 3
Content planning & research
Research and content planning. Deciding on themes, topics, and formats.
Phase 4
Content production
Content creation phase. Writing articles, shooting videos, designing graphics, etc.
Phase 5
Post production & delivery of content
Launch and promotion of content on various platforms. Engagement and community building. Analysis, reporting, and feedback for future content strategies.
FASHION Content Creation AGENCY faq’s
When considering hiring a fashion agency for content creation, you might have several questions in mind. Below are some common inquiries with their corresponding answers to help guide you in your decision-making process:
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We really love to create content for fashion brands from smaller start-ups to international luxury brands. Content comes in many shapes and sizes. We therefore offer a range of services including fashion photography, film production, blog and social media content, email marketing content, and e-commerce content tailored to showcase and elevate fashion brands.
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We begin by understanding your brand's ethos, target audience, and marketing goals. Our creative process involves close collaboration with your team to ensure that every piece of content reflects your brand's unique identity and message.
Not Studio have years of fashion experience, and know how to use that in shaping narratives and visuals.
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Yes, our team is equipped to create fashion content that suits various platforms, from digital channels like social media and websites to traditional print media.
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We use various metrics such as engagement rates, website traffic, conversion rates, and social media analytics to measure the effectiveness of the content. We also adapt our strategies based on these insights to continuously improve performance.
Many of our clients operate globally, so we are used to marketing in multiple international markets and reporting accordingly.
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Yes, Not Studio have worked with several sustainable fashion brands and understand the unique nuances and messaging required to effectively represent eco-friendly and ethical fashion.
This is rightly becoming an important part of many fashion brands manufacturing and narratives. We work hard to make sure that the message works as hard as the brand to improve this world of ours. 🌍
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Our team continuously researches and follows the latest fashion trends, consumer insights, and industry news. We also attend fashion events and collaborate with fashion movers to stay ahead in the industry.
The team already have extensive retail experience across luxury, online and high-street sectors.
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We believe in creating compelling narratives that connect emotionally with the audience. Our storytelling approach involves showcasing the inspiration behind collections, the craftsmanship of the pieces, and how they fit into the lifestyle and values of the target audience.
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We create content that seamlessly leads the audience from engagement to purchase, integrating call-to-actions and linking content directly to e-commerce platforms for a smooth shopping experience.
A lot of content is created for social media, and typically starts the brand recognition journey to conversion.
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Our pricing is based on the scope of the project, including the type of content, the volume of content needed, and the level of complexity involved. We can provide a detailed quote or proposal after understanding your specific requirements.
What kind of Content do you need creating?
Not Studio is a small creative agency based in London, used to providing bespoke solutions for the fashion industry.
Catering to clients from innovative start-ups to global luxury brands, we seamlessly blend functionality with aesthetics, ensuring your digital presence resonates with your audience. Discover more about our services here.
Think of Not Studio as your content creation partner.