Digital Advertising & PPC in the Fashion sector
The digital landscape is a goldmine for fashion and lifestyle brands. With platforms across social media like, TikTok, Instagram, Facebook and search engines like Google, businesses are embracing online advertising and PPC (pay per click) campaigns more than ever. These marketing tools help to search out your customers, add brand visibility, promote seasonal campaigns and engage audiences to drive sales. You can see why we think this is kind of a big deal.
Digital marketing channels are now a crucial part of the day to day promotion, of seasonal campaigns and product launches in a competitive fashion industry.
PPC ads offer actionable, measurable engagement, that give real time insights that your brand can use to fine tune your campaigns. You can identify your high performing products or the most effective ad formats, this level of detail allows for strategic decision making and better use of advertising budgets.
Social advertising and PPC campaigns grab attention and drive traffic but also help the customer journey, from initial interest to final purchase. The Not Studio team has over 15 years of experience in crafting google ads and social campaigns within the fashion industry.
digital ads allow you to zero in on your desired audience
One of the best things about targeted PPC advertising, is the capability for targeted reach, so you can get directly to your new customers in the fashion and lifestyle sector. If you are a high-end luxury brand or a startup, digital ad spend allows you to zero in on your desired audience with pinpoint accuracy.
You can target based on a variety of factors, it could be demographic characteristics, regional location, or whole host of specific interests. For instance, if you've just launched a new line of organic denim or vegan handbags, you can tailor your ad campaigns to reach eco-conscious customers within a particular age group and geographical location.
Flexibility and Real-Time Insights
Another advantage of digital ads, and PPC campaigns, in particular, is the real-time analytics they provide. The immediate access to metrics like active live visitors, click-through rates, cost-per-click, and conversions allow you to gauge the effectiveness of your campaigns in real-time. This kind of instant feedback is invaluable in making data-driven decisions. For instance, if you find that a particular style of footwear is receiving a lot of clicks but few conversions, it may signal a need to review the product's pricing or landing page design.
Budget flexibility is another aspect, especially with PPC platforms, where you pay only when someone clicks on your ad, you can set budget constraints to make sure that you're getting the most out of every pound spent. This becomes incredibly useful during seasonal campaigns or collection launches when advertising needs may fluctuate. Pay per click advertising can be grouped in very granular campaigns, so for example if the forecast is for heavy rain this week, maybe turn off your canvas sneakers ad campaign, and switch on the raincoat campaign, put those paid search ads to work!
Seasonal and Global Opportunities
Timing is everything, the fashion and lifestyle industry is highly seasonal, with various collections and sales events occurring throughout the year.
At Not Studio, digital advertising campaigns can be adjusted and timed perfectly to align with the fashion seasons. Additionally, for luxury brands with global plans, digital advertising sees no borders, so it makes it easier than ever to reach international audiences.
So you might be a brand that is launching a new collection, collaboration or maybe capitalising on a sales promotion, our strategies are designed so that your display ads and fashion ad campaigns are perfectly timed to these seasonal opportunities.
Even though the PPC ad has been around for nearly 20 years, digital advertising is still a powerful tool. Platforms like Meta Ads (Facebook & Instagram) and Google Ads offer extensive reach, allowing your brand to connect with audiences across the world. Our PPC marketing team use a variety of digital advertising methods, including display ads and relevant keywords via search engines, to ensure your brand reaches your international markets.
By using the targeting capabilities of the advertising platform, we create video ads, image ads and ad copy campaigns that are tailored to the preferences of different audience segmentations. This ensures that your brand's message is relevant and engaging, no matter where your audience is located.
Crafting Effective Campaigns
Crafting an effective digital advertising campaign in the fashion industry requires a multifaceted approach. Keyword research forms the backbone of any successful PPC campaign, enabling you to understand the language your potential customers use when searching for products. The importance of this research cannot be overstated, as it informs not just your PPC ads, but also the landing pages and content strategies that support them.
However, the fashion and lifestyle sectors are visual industries at their core. High-quality images and fashion film can elevate a digital advertising campaign from good to exceptional. The aesthetic element should not be seen as merely an add-on but as a critical component that can set your brand apart in a sea of competitors.
MONITORING AND OPTIMISATION
No digital advertising campaign is ever truly 'complete.' Continuous monitoring of the ad groups and optimisation of the ad placements, are important to sustain success. Regularly reviewing performance metrics and analytics will help to assess the current ROI (return on investment) but also in planning future ad group campaigns more effectively. In the constantly moving world of fashion, staying ahead is essential, and a well-managed paid ads strategy can make all the difference.
Digital advertising and PPC search engine campaigns offer a dynamic way for brands in the fashion industry to connect with their target audience. By combining targeted search keywords, adding some negative keywords, creating compelling social media ads, and thinking about creative dynamic ads, these are the tools that are invaluable for any business to amplify their brand.
Social Advertising
Social Advertising
How TO PREPARE WHEN INITIATING A DIGITAL MARKETING CAMPAIGN?
Starting out on a digital marketing campaign might feel overwhelming because of the numerous text ads, search ads, visual creative components at play, but by segmenting the project into phases, and engaging a fashion digital marketing agency, you can ensure these vital assets are created, and all the various campaigns are created and launched within budget.
WHAT TYPE OF DIGITAL MARKETING STRATEGY DO YOU NEED?
Many of the digital marketing and pay per click channels are vast. But once you start to harness the tools that they provide or even engage a fashion digital marketing agency to guide you through the options and help you to formulate your seasonal campaigns. Your needs could range from basic keyword research, competitors' analysis, to complex, multi-channel strategies with SEO, SEM, social media advertising, content marketing, and more. You need to coordinate with your marketing, sales teams or senior management to find out what their expectations from the online advertising model would be. These may be influenced by your brands budgets, market standing, and seasonal launch needs. These strategies could largely be categorised into brand awareness, lead generation, e-commerce sales, engagement, or a comprehensive campaign blending various elements.
WHAT DIGITAL ASSETS ARE CRUCIAL?
Once you have decided what kind of marketing campaign is required, it's important to identify the formats, dimensions, and metrics for assessing the campaign's success. The final end use of your digital assets is a vital consideration. Are they intended for filmic reels and stories, shopping ads, Youtube ads, social media feeds, or email marketing campaigns? Will they be used for re-marketing purposes, or perhaps for video advertising on platforms like YouTube?
All these questions really impact your content creation and asset needs and the key performance indicators (KPIs) that will measure your campaign's success.
CREATE A BRIEF FOR YOUR DIGITAL MARKETING AND PPC CAMPAIGN?
Search engine marketing results are all about reaching the right audience with a compelling message that drives action. Social media platforms distribute your visual ads, and can send your new found customers to a landing page, targeted to a specific collaboration, seasonal event, or hero product. What are you going to market first?
Start the creative process of the brief by writing down a few paragraphs on how you see the overall search campaign, and the visual assets your fashion brand needs. Simple mood-boards can help you to visualise the scope and vision required for the adverting project, this provides a clearer picture to the team involved. Lastly, be clear about your budgets and timelines of the project and what you want as a result.
We will then take this as our client brief to develop a more detailed plan, creating a proposal that can be agreed on for the campaign ahead, along with identifying costs associated with various elements like ad creation, advertising platform selection, targeting, analytics, and optimisation.
Choosing a Fashion-Focused Digital Marketing Agency
Selecting Not Studio as your digital marketing agency for fashion marketing offers a few simple advantages. Our specialised focus on the fashion and lifestyle sectors mean we understand the language and visual signals of the industry, ensuring marketing strategies are visually stunning and highly effective. Not Studio's approach is tailored to each luxury fashion brand, or start up, taking into account their unique styles and stories, which is crucial in a market where brand positioning is everything. Our marketing teams innovative techniques, combined with a deep industry network, can amplify your brand's reach and impact. We have been marketing fashion online ever since the Google display network, Google shopping and Meta adverting first started over 15-20 years ago. The bottom line is we get what you are trying to achieve in marketing your fashion brand.
Social Advertising
What is a typical
Digital Advertising setup timeline?
Phase 1
The client’s needs
The client reaches out to the agency indicating their interest in launching a digital marketing campaign. They share their preliminary concepts and goals for the initiative.
Phase 2
The initial chat
As an agency, we explore the client's strengths and begin to identify potential audiences for their products and services. We also receive guidance on the desired tone of voice and the global marketplaces the client aims to target within the digital marketing framework.
Phase 3
Proposals and Marketing Channel Setup
After the consultation, Not Studio will craft a detailed digital marketing project proposal, outlining the scope of work, resources, and deliverables. Once approved, a contract is formalised, and the marketing team commences the initial setup of advertising channels across platforms like Google, Facebook, Pinterest, and Instagram, a process which can take up to two to three weeks.
Phase 4
Driving Traffic, Engagement and Revenue
We would manage the digital marketing campaign for up to 3 months during our training phase, amassing substantial insight into the client's market and identifying what drives conversions, sales, or leads. Utilising this information, we would consolidate our findings and continuously refine and enhance the campaigns on a monthly basis to pinpoint the sweet spots of revenue and engagement. Additionally, we would liaise with the client's marketing team or senior stakeholders to stay updated on the company's latest developments and understand their priorities concerning marketing and strategy.
Phase 5
Reporting and Analysis for Continuous Growth
We collect data from the digital marketing campaign, analysing it to see how well the campaign is doing, and finding areas to improve. Reports are made and shared with the client to keep them in the loop and get their feedback. Recommendations are then made to boost engagement and conversions, with ongoing adjustments to keep improving the campaign over time.
DIGITAL MARKETING AGENCY faq’s
When considering hiring a london based fashion digital marketing agency, you might have several questions in mind. Below are some common inquiries with their corresponding answers to help guide you in your decision-making process:
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What makes Not Studio stand out from other advertising agencies? It's our deep love and focus on fashion.
We know the fashion industry inside out, which means we create ads that truly speak to a fashion audience. Our team is all about blending stylish creativity with smart strategies, making sure your brand doesn't just get noticed—it leaves a lasting impression.
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Not Studio specialises in a comprehensive range of digital marketing services, including social media advertising, SEO, email marketing, content creation, and Google adwords. We tailor our services to meet the unique needs of each fashion client, ensuring a personalised and more effective digital marketing strategy.
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Social media advertising can significantly boost your fashion brand's visibility, international reach and engagement. By targeting specific demographics and fashion interests, we create personalised ads that resonate with your fashion-forward audience, increasing brand awareness, customer stickiness, and ultimately, leading to sales.
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We are totally dedicated to the fashion sector, that's it, that's what sets us apart. With a deep understanding of the language of fashion and current visual trends, we offer custom solutions that appeal visually and strategically align with your brand's identity. Our decades-long experience and skills in fashion website development and branding make us a premium choice in the fashion sector.
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We use a variety of metrics such as website traffic, conversion rates, engagement levels, and ROI. Sometimes it can be getting a hashtag to trend, much easier than it sounds! Our team regularly monitor these metrics and provide detailed reports to ensure that our strategies are meeting your goals effectively.
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Yes, our team is skilled in fashion SEO strategies that boost your website's ranking on search engines. We focus on keyword optimisation, high-quality content, and enhancing the user experience to improve visibility and attract more organic traffic. It's a slow process, but when it's done well, it can send free traffic your way, over months or even years.
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The time frame for seeing results can vary depending on the specific strategies employed. Some tactics like PPC advertising can have very quick results, while others like SEO and content marketing may take longer to show significant impact. Not Studio work closely with clients to set realistic expectations and timelines.
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Our content creation for fashion is driven by brand identity, client brief, and target audience. We focus on creating engaging, fashion relevant, and visually appealing content that aligns with your brief and appeals to your target audience, enhancing both reach and engagement.
Because Not Studio is a full service creative agency, we know how valuable creative content is, and what is is needed for from, website banners to digital advertising campaigns, PR communication to social media and billboards.
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At Not Studio, we live and breathe digital and online references; it's how we geek out. Our marketing team is passionately committed to staying ahead in style, design, and fashion. We immerse ourselves in the latest digital advances and closely monitor markets and emerging online trends. This ensures our strategies are current, cutting-edge and effective, perfectly aligning with the dynamic nature of the fashion industry.
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We can offer full social media management services, but we normally get involved in the social strategy part of the project. Where we can guide you on how to create your social media assets and follow a certain tone of voice. This also helps by giving the brand set guidelines to content creation.
When we do get involved in the actual social posts assets, we would, include content creation, posting schedules, engagement strategies, and monitoring analytics to ensure optimal performance. We would set all this up, but leave the actual posting of the scheduled posts to the client.
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Our pricing is based on the specific needs and goals of your project. We offer customised packages to ensure you get the best value for our services.
Please contact us for a detailed quote and consultation.
Are you ready to start marketing and connecting with your customers globally?
Located in London, Not Studio is a multifaceted creative agency, adept at providing bespoke solutions for the fashion industry.
Catering to clients from innovative start-ups to global luxury brands, we seamlessly blend functionality with aesthetics, ensuring your digital presence resonates with your audience. Discover more about our services here.
Think of Not Studio as your digital marketing partner.