MONITORβa studio journal by Not
Monitor is our journal. A space for the things that shape how we think, what we notice, and where weβre heading next.
Itβs part moodboard, part observation, part open-ended thought. Early sparks live here, before they become decks, designs or direction.
As a team, weβre highly visual, but we care just as much about the thinking underneath it all. Monitor is where those two instincts come together.
A place for references, realisations and rethinks. Some fleeting. Some foundational. All part of the process.
Aiβ βarchitectureβ βBrand Identityβ βFilmβ βFashion Filmβ βInterior Designβ βNotedβ βPlayedβ βPhotographyβ βWeb Design
WHAT DOES YOUR SOUL LOOK LIKE? β NAVIGATING TASTE, CREATIVITY and AI
DJ Shadow built his debut album entirely from other people's records, and it sounded like nobody else. Chris Land on why generative AI, which averages towards the expected, could never have made it, and why taste is a skill.
A Very Efficient Inequality Machine
Our non-exec director said AI might be bad for women. I went looking for the numbers to prove her wrong. This is what I found instead.
Fashion, AI and Why Creativity Will Always Win
Everyone's panicking about AI. Again. It felt familiar the last three times too: film to digital, print to online, craft to code.