GOOD NEWS
Good News is a London-based sneaker brand founded by Ben Tattersall and Nia Jones. Inspired by retro American culture and baseball, the label looks to combine 70's colour palettes with minimalistic clean lines and updated silhouettes, to create a fresh and iconic unisex style.
CRAFTING A SUSTAINABLE FUTURE WITH RETRO-INSPIRED BRITISH SNEAKERS
The brand’s outlook is simple: make contemporary footwear with care, trace every step of the supply chain, and use each collaboration as a chance to raise awareness for the causes they believe in.
Good News approached us in those early, formative days, when the brand was gaining momentum but didn’t yet have a digital presence to match it. They arrived through a mutual friend, Juls Dawson from Just Agency, and from the first conversation with Nia and Ben, there was a quiet spark. A sense that the brand had heart, and that we could help them find their feet online.
A digital beginning
The challenge wasn’t dramatic. It was more human than that. A young team with big ideas, stepping into e-commerce for the first time. They knew what they stood for, but not yet how digital could help them find their tribe, the early adopters, the curious ones searching for something with integrity.
We didn’t talk about funnels or metrics. We talked about people. What they notice first. What makes them stay. Where trust begins. From there, we shaped their first fashion e-commerce website design: a home built around clarity, colour and ease.
Making unisex feel effortless
Unisex wasn’t a buzzword for them, it was built into the bones of the brand. We let that guide the structure. Every product shown on both genders. A visual rhythm that felt both fresh and quietly nostalgic, echoing the playful gender-fluidity of the sixties and seventies.
Photography became the anchor. Clean, bright, open. A palette that held the retro edge without leaning into pastiche. These decisions shaped the tone of the whole site, and they influenced later refinements too — natural evolutions as the brand matured, the catalogue expanded, and new stories appeared.
A platform built for growth
Shopify was the right choice, not because it’s fashionable, but because it gave the brand space to grow without fuss. We designed the customer experience from the inside out, making sure the navigation had the same ease as the product design itself. A place where colour could breathe, where product details sat lightly, where their ethical work could sit upfront without feeling performative.
As Shopify experts, our role wasn’t simply to build. It was to guide. To translate the early instincts of a young brand into a digital presence that felt steady, confident and recognisably theirs.
GOOD NEWS
“Not Studio have leaped beyond our expectations. From day one they understood our ethos AND DNA, and their expertise has helped us to establish ourselves within the global fashion industry.”
Nia Jones and Ben Tattersall
Founders, Good News
Campaigns shaped around character
A fashion website design only comes alive when the imagery moves. Over time, we created a number of seasonal campaigns, small, playful shoots that carried the off-beat charm of Good News without ever forcing it.
Nothing about these sets felt overproduced. They were nimble, collaborative, full of small moments that stayed with you. A bounce of colour. A quiet gesture. The kind of details that reveal more about a brand than any manifesto.
Working closely with their stills photographer, Jack Johnstone, we shaped films that held a simple narrative, the sort of fashion film content that shows the brands personality.
Campaign photography by Jack Johnstone.
GOOD NEWS BASEBALL CAMPAIGN FILM
GOOD NEWS x H&M CAMPAIGN FILM
GOOD NEWS THE BIG HOUSE CAMPAIGN FILM
A story that kept on unfolding
With a solid digital foundation, the brand could finally grow into the scale it deserved. The site held steady as they moved from early curiosity to wider recognition, attracting more premium stockists and later the high-street collaborations that solidified their place in the market.
Good News worked hard in a tough, competitive space. But they built something real. A brand with substance and a sense of fun — one that still carries the same retro cool it started with.
BACK TO WORK →
BACK TO WORK →