FASHION SOCIAL MEDIA AGENCY
(STRATEGY)
Most social media strategy arrives as a deck: pillars, personas, a tone-of-voice pyramid. Then the deck meets the feed, the feed needs nine posts by Friday, and the pillars quietly collapse into whatever was lying around.
The fix is not a retainer. It is a set of decisions made properly once. We do this as a defined project, the way we do brand strategy: you leave with a direction your own team can run.
A STRATEGY YOU CAN SEE IN THE FEED
The test of a social strategy is not whether the document is convincing. It is whether a stranger, scrolling past, can tell what the brand believes in three posts. So what you get is specific: which channels deserve the brand and which don't, the voice written down in captions rather than adjectives, what the grid looks like from arm's length, the cadence your audience will sustain and your team can keep, and the formats each channel rewards. The feed is where a brand's discipline shows first.
SOCIAL MEDIA CONTENT PRODUCTION, BUILT IN
Here is the subtle difference in how we work. We don't manage your channels day to day. Your team posts, replies and lives in the comments, because nobody outside the building should be the brand's voice in real time. But we do make the content the strategy calls for: the cut-downs from campaign film, the stills recropped for the grid, the planned volume that keeps a channel alive between campaigns. For Annabel's, a season of themed nights became a season of social from shoots we directed ourselves.
FAST IS A CREATIVE STANDARD
At Paris Fashion Week we published backstage edits for Off-White while the show was still warm. Fast work is where most feeds go off-brand, so fast is exactly where the rules have to hold. A good strategy is written so the quick post obeys the same standards as the campaign, without us in the room.
Selected clients
Tiffany & Co
Byredo
Annabel's
VOGUE
De Beers
Connolly
TOPSHOP
Grazia
Channel 4
Nordstrom
Paul Smith
Rixo
Art Partner
Axel Arigato
M&S
Harrods
OFF-WHITE
MARNI
SIMONE ROCHA
JD SPORTS
Next
Moschino
Debenhams
EVISU
FERNANDO JORGE
Nordstrom
Tiffany & Co Byredo Annabel's VOGUE De Beers Connolly TOPSHOP Grazia Channel 4 Nordstrom Paul Smith Rixo Art Partner Axel Arigato M&S Harrods OFF-WHITE MARNI SIMONE ROCHA JD SPORTS Next Moschino Debenhams EVISU FERNANDO JORGE Nordstrom
WE SET THE DIRECTION. YOU KEEP THE FEED.
We set the direction as a project, not a retainer, make the launch content if you want it, and leave you running a feed that knows what it is. Social also works hardest inside a wider content marketing programme, where the feed, the editorial and the newsletter feed each other.
Tell us where the feed hurts.
THE WORK AROUND THE WORK
A campaign image is only as good as the idea behind it. Before anyone picks up a camera, this is the thinking that decides what the frame is actually for.
When the shoot has too many moving parts, the complexity becomes ours to carry, not yours. One team, one brief, from first call to final asset.
Most campaigns now need movement as well as stills. We shoot both on the same brief, so they read as one idea wherever they land.
A campaign shouldn't stop at the hero shot. We build the volume and editorial that keeps it working across the whole season.