NOTED 01 - H.Lorenzo, Los Angeles

 

Forty years ago Lorenzo Hadar was flying rare European pieces into Los Angeles in suitcases. The suitcases became a shop, the shop became an institution, and the institution has just had its interior rebuilt by Studio O, an Italian practice with a taste for raw, Japanese-leaning materials.

The result is 9,000 square feet inside a low-rise 1950s building: sleek without trying, expensive without saying so. The rails hold Comme des Garçons, Ann Demeulemeester, Jil Sander and Bode, and Hadar's son Mac now shares the buying instinct that started it all. Most store refreshes chase the next season; this one is built for the next decade.

We went in for the clothes and left questioning most of our life choices.

 
 

©H.Lorenzo  hlorenzo.com

 
 

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Not Studio

Not Studio is a London based creative agency, specialising in websites, e-commerce, branding, film and content for the fashion industry.

At Not Studio we're fashion retailers first, we understand how important it is that your digital infrastructure not only functions effectively, but also looks right. So, whether you're in need of e-commerce, branding, design, digital marketing, website development, branded photography or film content, or a combination of any of these, we can help.

With an international portfolio of work, we solve digital problems for clients ranging from innovative start-ups to established global luxury brands.

Not working.
Creating.

https://www.not.studio
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