BRANDING FOR INTERIOR DESIGNERS AND ARCHITECTS
Interior designers are surrounded by good taste and rarely give any of it to their own brand. The portfolio gets every hour; the identity that sells it gets whatever is left. We create brand identities for interior design and architecture studios, from London: strategy, wordmark, typography, guidelines and the website that carries them.
We have rebranded Martin Brudnizki Design Studio, turned And Objects into a furniture brand with its own voice, given Cupla a world to launch into and refined De Rosee Sa around one line: beauty through affinity.
YOUR PORTFOLIO IS NOT YOUR BRAND
Most studios let the portfolio do the talking. It works until the shortlist, where every portfolio is beautiful and the client is choosing between reputations. That choice runs on brand: the name, the wordmark, the way the studio speaks, the documents that arrive before the work does. We build identities with the same rigour the studios put into their rooms, because their clients notice exactly that.
SELECTED INTERIOR BRANDING WORK
MBDS
The studio behind Annabel’s and The Ivy needed an identity to match its rooms. We rebranded Martin Brudnizki Design Studio as MBDS: brand identity and guidelines, studio stationery and presentation documents, a new portfolio website and a campaign film built on the studio’s own design principles.
mbds
Cupla
Gemma McCloskey’s studio had a logomark and a portfolio site; it needed a world. We built the identity out from the geometric mark: vintage colour pops, a retro script wordmark, a wave symbol that repeats into pattern. Then a Shopify store, a CGI film to launch the Caramella Murano collection, and reportage films from the glass factory to RIXO’s shop floors.
Cupla
De Rosee Sa
A London-Lisbon architecture and interiors studio, refined rather than reinvented. The rebrand is built on one line, Beauty Through Affinity, carried by a typographic system in Arizona Flare, a monogram and a palette of warm neutrals and deep carmine. The Shopify build holds portfolio and shop in one place, so credibility and commerce read as the same site.
De Rosee sa
And Objects
Furniture and lighting from Martin Brudnizki and Nicholas Jeanes, sold with the craft it is made with. We replaced the complex ampersand wordmark with something cleaner and longer-lasting, set the identity in Afrika and Founders Grotesk, embossed it into G.F Smith stationery and carried it through an editorial Shopify store with films of the pieces being made.
And objects
Albion Nord
Proof the interiors work extends to the store. Albion Nord’s shop had outgrown WooCommerce, so we moved the commerce to Shopify and left the practice’s content where it worked, packaged as one seamless site. The Makers Line and the Collectors Edit now sell from a platform with the same calm the studio designs into its rooms.
Albion nord
THE STUDIO SHOULD LOOK AS GOOD AS ITS ROOMS
Interior branding is one strand of our brand identity work. The full discipline and process live on our brand identity page, and we have written about how to create brand identities for interior design and architecture on Monitor. If your studio’s brand is trailing its portfolio, we should talk.