De Rosee Sa
De Rosee Sa is a London–Lisbon architecture and interior design studio known for its quietly luxurious residential work and tactile, human-centred spaces.
They came to Not Studio to refine their brand identity and build a new digital home, one that could house both their portfolio and their online store. The result is a confident brand system and a custom Shopify website that bridges content, commerce and credibility with quiet authority.
A brand identity grounded in elegance.
Some studios build structures. De Rosee Sa builds stories, layered, lived-in, and quietly luxurious. They’re architects and interior designers with a rare gift: designing spaces that feel at once effortless and extraordinary. When they came to us, they weren’t chasing reinvention. They were ready for refinement.
So that’s what we gave them: a sophisticated brand identity and a Shopify-powered portfolio and e-commerce website designed to match their quiet confidence, and sell with intention.
From heritage to clarity: rethinking the brand
We started with strategy. Not the kind that hides behind buzzwords, but the kind that builds foundations. De Rosee Sa needed a brand identity that honoured their past but looked confidently ahead. Drawing on their Anglo-European roots, we developed a narrative around “Beauty Through Affinity”—their new strap-line, and the guiding principle behind the entire rebrand.
The tone is calm, confident, and considered. No fluff. No excess. Just a clear voice that speaks to clients with warmth and authority. Think architectural precision meets emotional intelligence.
A new visual language
At the heart of the new identity is Arizona Flare, a typographic system that balances classical rigour with editorial elegance. The new wordmark is set with restraint, designed to feel timeless across touchpoints, from the corner of a drawing to the corner of a browser tab.
We expanded this into a broader brand world: a versatile monogram, a pattern system for subtle texture, and a considered colour palette that echoes their material-first design ethos. Warm neutrals. Deep carmine. Quiet black. Every choice rooted in permanence.
De Rosee Sa - Homepage
A Shopify experience built for the future.
The website: Shopify, redefined for design
The new site is built on Shopify, but not as you know it. We treated the platform like a blank canvas, crafting a design experience that moves effortlessly between studio portfolio and online shop.
Projects are presented with editorial elegance, full-bleed images, refined type, and just the right amount of story. The shop ‘The Seeker Collection’ lives naturally alongside the work, offering pieces designed by the studio with the same rigour they bring to their spaces.
The site isn’t really e-commerce for architects. It’s mainly a full-service portfolio site built to inspire, convert and scale.
Why it matters
For a studio like De Rosee Sa, clarity is a competitive edge. They now have a brand system that works as hard as they do, across architecture, interiors, content, and commerce. From pitch decks to project pages, shop launches to site navigation, it all speaks with the same voice.
We delivered:
Full brand strategy and positioning
New visual identity including wordmark, monogram, typography and palette
Art direction guidelines and tone of voice
A custom Shopify website built to scale
A portfolio platform to showcase architectural and interiors work
E-commerce integration for bespoke furniture and curated objects
The result? A design-led brand with commercial edge.
The new De Rosee Sa brand doesn't shout. It doesn't need to. It speaks with poise.
Client
Project
DE ROSEE SA BRAND STRATEGY
DE ROSEE SA BRAND IDENTITY
DE ROSEE SA SHOPIFY EXPERTS
CREDITS
MARK BAGE
CHRIS LAND
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