Mark Bage the Managing Director and founder of Not Studio, a London based fashion creative agency.

Mark Bage

Founder + Creative Director

Mark founded Not Studio after 25+ years in fashion: retail, buying, e-commerce, film, branded content and creative direction.

As CEO and E-commerce Director at Coggles, he scaled Coggles.com past £100m in turnover and trained 2,000 staff. As Buying Director for Grazia and Coggles, he was named Buyer of the Year. As Retail Director, he built franchise systems for French Connection, Coggles and Paul Smith, and brought Mango into the UK.

He also founded Coggles, and Sneak in Peace. Ranked 47th in The Power List's Top 100 Most Influential People in Fashion.

Contributes to fashion and retail publications, speaks at e-commerce conferences, judges industry awards.

“Taste is objectively subjective. Either you have it, or you have a focus group.”

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