Chris Land
Creative Director
Chris is Creative Director at Not Studio, bringing a precise visual eye and a deep understanding of how fashion brands need to show up across image, film, digital and commerce.
Based in Cologne, he gives the studio an international perspective, shaping work that feels considered, contemporary and commercially useful. His role sits across creative direction, design, production and digital experience, connecting the way a brand looks with how it behaves online.
Chris has a calm, exacting approach to the work. He understands that in fashion, every detail carries weight: the crop, the pace, the interface, the casting, the product, the silence around the image. Nothing should feel accidental. Nothing should feel overworked.
At Not Studio, Chris helps turn strong ideas into sharp execution. From campaign films and content systems to e-commerce and digital brand worlds, he brings structure to creative instinct and makes sure the final work has the one thing fashion always needs: taste with purpose.