Not Studio helped create Grazia’s new shopping channel, Graziashop.com. The e-commerce site would be the first international marketplace for any major publishing house, and feature exciting exclusive content, videos, interviews and colabs. The site was launched with Chiara Ferragni aka The Blond Salad.
We created the direction of the fashion buying for the final site and brought over 250 designers and brands to the new platform. We consulted on the site design and advised on the site build.
Not Studio provided, Buying Strategy, and were consulted on Creative Direction, Web Design, UX.