TOPSHOP
Topshop began in 1964 in the basement of Peter Robinson on Oxford Street, harnessing a youth movement that reshaped British fashion. Through the 80s and 90s it became the high street’s trend barometer, with Topman (launched 1978) giving menswear its own cultural edge. Global reach and designer tie-ups cemented its influence, but the digital shift outpaced Arcadia.
After ASOS acquired the brand in 2021, closing the physical chapter but opening a new one — reborn as a digital-first force.
A Winter Fashion Campaign for Topshop
Topshop has stepped back into the light with fresh ambition, and the brand now needs a steady stream of content that feels confident, modern and genuinely worth someone’s attention. Help re-build that emotional pull with the audience that made Topshop iconic in the first place.
Topshop came to us at that moment of transition, preparing to launch their winter collection with a campaign that needed to do more than simply show clothes. They were looking for a creative agency in London with a fresh point of view, more editorial, more attuned to the way their audience moves through the world. Our role was to build a campaign that could carry both brands through the run-up to Christmas while supporting their wholesale partners with imagery that felt considered and premium.
The stills are the lifeblood of any campaign.
They’re the anchors, the images that travel furthest, land first and stay longest. Once they begin to circulate through the brand’s world, everything shifts. The website sharpens, the social channels gain coherence, and the campaign starts to breathe in real time. A single frame becomes a shorthand for the entire story, carrying tone, attitude and intent in a way no other asset can. When the client begins to use them, consistently, visibly, everywhere that matters, the work stops being theoretical and steps into its full expression. That’s the moment the campaign comes alive.
Photographer: Tom Silvester.
Topshop Homepage
Topman Homepage
moving image designed to drop into feeds
Alongside the stills, we shaped a set of moving image films, one master piece, three banner films for web, and a full suite of social snippets, each tailored to different formats and aspect ratios. Variations with logos and without. Pieces designed to drop into feeds with ease, holding the same look and pacing as the still work.
In the end, the campaign ran across every major channel, the brand’s site, their social networks, and their digital partners, What mattered to the team was that the work felt aligned with their new defined direction, more editorial, more premium, more grown.
It’s a simple campaign on the surface, but simplicity often asks for the most attention.
Social Snippets Fashion Film
Kunde
Projekt
TOPSHOP & TOPMAN WINTER CAMPAIGN
CREDITS
MARK BAGE
CHRIS LAND
JACK FERGUSON RAY
DIENSTLEISTUNGEN
CREATIVE DIRECTION
FULL-SERVICE SHOOT PRODUCTION
PHOTOGRAPHY
FILM
ZURÜCK ZUR ARBEIT →
ZURÜCK ZUR ARBEIT →