Camila Martin Barla
Camila Martin Barla is a new kind of luxury. Founded by the Swiss-Argentinian designer of the same name, the brand fuses cradle-to-cradle production with an emotionally intelligent point of view. This is slow fashion with structure, designed to be felt as much as worn.
With Edition 01—a lingerie-led, non-seasonal capsule Camila sought to offer more than clothing: a sanctuary. A system for dressing with intention. One rooted in connection, transparency and care.
She came to us with a strong point of view. We helped her turn it into a brand, one built to reflect her values, and expand with quiet confidence.
A 360° creative partnership to launch a conscious new label for the Swiss-Argentinian designer.
The Brief
This was a true 360° engagement. Brand strategy. Identity. Art direction. Full campaign production. E-commerce design and build. Digital launch and performance marketing.
From the start, it was clear this couldn’t just be beautiful, it had to be thoughtful. Grounded. Built to last.
Markenidentität
We began with the fundamentals: what the brand stands for, how it speaks, and why it exists.
The strategy was built around five guiding truths, connection, transformation, experimentation, resilience and openness. These became creative anchors, shaping everything from tone of voice to visual rhythm.
The identity was designed to feel calm, layered, and quietly assertive. A tracked wordmark set in Favorit Extended. A monogram that nods to infinite motion and the Swiss flag. A tonal palette that moves from pure white to off-black, with no unnecessary flourish.
Typography, layout, digital etiquette and written voice were documented in a comprehensive guidelines system. Every detail was considered, down to the way email signatures behave, and how swing tags are stamped.
Camila Martin Barla - Fashion Film
Campaign Production
To launch Edition 01, we created a set of still and motion assets that felt intimate, textural and emotionally resonant.
The production blended traditional techniques with experimentation, including a custom flatbed scanner shoot that captured garments mid-motion, evoking a sense of softness and flux. The result was layered and human, images that feel caught, not constructed.
We led every stage: casting, styling, shoot direction, post-production. The final outputs introduced the brand in its fullest form, without ever shouting.
Selling the Story, Beautifully, digitally
Building the Brand Online
We designed and built the Camila Martin Barla website on Shopify, creating a fully bespoke fashion e-commerce experience that feels as refined and intentional as the clothing itself.
The design is quietly confident. Clean typography, generous spacing and a neutral palette reflect the brand’s visual language, while subtle motion and layered layouts mirror the garments’ own sensibility. Nothing is rushed. Nothing shouts. The entire flow is built to slow the user down, in a good way.
Behind the calm surface is a robust e-commerce system, designed to scale. The build makes full use of Shopify 2.0 architecture, giving the client flexibility to expand Editions, layer in storytelling, and manage product discovery with ease. Content modules are dynamic but intuitive, allowing for growth without complexity.
Navigation supports the brand’s non-seasonal, capsule-first model. Templates were customised to emphasise garment details, material sourcing, and the human connection behind each piece. From homepage to checkout, the experience is frictionless, but deeply considered.
This wasn’t just a beautiful site. It was a fashion website designed for long-term utility, high-performance commerce, and a new kind of luxury customer.
Camila Martin Barla - Fashion Website Design
This Is What Launching Looks Like
Launch & Marketing
We launched Edition 01 with digital campaigns across Google and Meta, pairing brand-led storytelling with smart, scalable performance strategy.
Creative was adapted for each platform, with a focus on emotional tone and early community building. Paid search captured intent. Retargeting strengthened familiarity. And every ad served a dual role: introduce the product, and invite people into the brand world.
Reporting was set up from day one, tracking not just reach and clicks, but resonance and repeat engagement.
Kunde
Projekt
CAMILA MARTIN BARLA MARKENEINFÜHRUNG
MARKENIDENTITÄT
E-COMMERCE WEBSITE
KAMPAGNE SHOOT
CREDITS
MARK BAGE
CHRIS LAND
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