Debenhams
Debenhams, a historic British retail brand established in 1778, grew into one of the UK's largest department store chains, offering a wide range of products including clothing and household items. Known for bringing designer brands to the high street through its "Designers at Debenhams" initiative.
The brand was acquired by Boohoo in 2021, transitioning Debenhams into an online-only platform focusing on beauty, fashion, and homeware.
Crafting Debenhams Global Narrative with fashion film
We partnered with Debenhams to create a collection of over 30 fashion films, showcasing their men's and women's fashion and designer accessories. These projects took the Not Studio team around the world, from the UK, to the clear seas of the Caribbean, the streets of South Africa, and various locations across Europe.
Our team captured campaign films; but we also brought in fashion icon Helena Christensen for a series of seasonal campaign films shot on the island of Curaçao and the UK, adding obvious star power and style to the Debenhams brand.
We took charge of all the fashion film production, along with the creative direction, and post production, ensuring each piece was engaging and targeted.
Not Studio specialises in fashion film production, helping fashion marketing teams bring their briefs to life. Our work for Debenhams is a perfect example of how great storytelling and beautiful imagery can elevate a brand.
Preen x Debenhams
Debenhams Garden Army
Debenhams Coats
Debenhams Jackets
Debenhams x Helena Christensen Pop!
Debenhams Occasion Wear
Debenhams Sport, Boho, Glamour & Fun Swimwear
Debenhams ultimate swim guide
Debenhams x Ben Fogle
Debenhams Colour
Debenhams Colour
Debenhams x Jasper Conran
Debenhams x Helena Christensen
Client
Project
SOUTH AFRICA CAMPAIGN SHOOT
SPANISH CAMPAIGN SHOOT
CURAÇAO CAMPAIGN SHOOT
UK CAMPAIGN SHOOT
MARK BAGE
CHRIS LAND
CREDITS
FILM PRODUCTION
CREATIVE DIRECTION
BRANDED CONTENT
SOCIAL CONTENT
SERVICES
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