ART PARTNER
Art Partner, founded in 1992 by Giovanni Testino, has long been a cornerstone in the creative industry, particularly in the realms of fashion, luxury, and beauty. Initially representing photographer Mario Testino, Giovanni's brother, the agency has since expanded its roster to include a plethora of renowned creatives such as Mert Alas, Marcus Piggott, Charlotte Tilbury, Marie Chaix, Mario Sorrenti, Alasdair McLellan, Dan Tobin Smith, and Glen Luchford. With a client list featuring industry giants like Gucci, Stella McCartney, Chloe, Burberry, Givenchy, Versace, Michael Kors, Puig, and Lancôme, Art Partner has been a driving force behind numerous global campaigns, editorials, digital and social content, and artist partnerships.
Keeping their digital presence as dynamic as their portfolio
However, like many organisations that have a rich history and a broad scope of operations, Art Partner faced challenges in keeping their high-fashion website as dynamic as their portfolio. That's where we, Not Studio, stepped in. Our mission was to overhaul Art Partner's existing website by integrating WordPress functionality and updating their Content Management System (CMS), thereby enabling the team to deliver fresher content more efficiently.
a rapidly evolving creative agency
Art Partner's previous website was functional but lacked the flexibility and ease-of-use that a rapidly evolving creative agency requires. The team found it cumbersome to update content, which led to delays in showcasing new projects, campaigns, and artist collaborations. In an industry where staying current is crucial, these delays could potentially cost both reputation and opportunities.
WordPress Integration
We began by integrating WordPress into Art Partner's existing website. WordPress is known for its user-friendly interface and extensive customisation options, making it an ideal choice for a creative agency that needs to frequently update its portfolio. The integration allowed Art Partner's team to easily add new projects, update artist profiles, and even incorporate blog posts or news updates without requiring technical expertise.
The second part of our solution was to update the existing Content Management System (CMS). We streamlined the backend processes, making it easier for the team to manage different types of content, from text and images to videos and social media links. The new CMS was configured with a focus on speed and efficiency, enabling quicker updates and a more dynamic user experience.
now better equipped to showcase its talent
Post-implementation, Art Partner experienced a significant reduction in the time required to update their website. What used to take hours could now be accomplished in minutes, allowing the agency to stay ahead of the curve in showcasing their latest projects and collaborations.
The integration of WordPress and the updated CMS not only made life easier for the Art Partner team but also enhanced the user experience. The website now loads faster, is more responsive, and offers a more engaging interface, which is crucial for attracting and retaining clients and talent.
The agency is now better equipped to showcase its talent, engage with its audience, and maintain its position as one of the foremost sources for creative talent in fashion, luxury, and beauty.
BACK TO WORK →
BACK TO WORK →